DervalResearch launches NeuroAI app to map local market insights

DervalResearch introduced MapShake®, a new app that uses neuroscience and machine learning to turn local business questions into mapped insights. The Amsterdam firm says the tool is meant to help retail, FMCG and other teams validate assumptions, spot opportunities and act faster in fragmented markets.

Why it matters: - MapShake® is aimed at teams that need faster answers about local demand, regional tastes and market fit. - DervalResearch positions the app as a way to replace slower traditional research with instant, map-based insight generation. - The launch expands the firm's NeuroAI portfolio and adds a new tool for category, innovation, brand, product and marketing teams.

What happened: - DervalResearch launched MapShake®, a NeuroAI-powered app that combines neurosciences and machine learning. - The company introduced the product in Amsterdam on November 12, 2026. - MapShake® is designed to generate and visualize deep local insights on interactive maps. - The app is aimed at teams in retail, FMCG and related industries.

The details: - Users enter a business question or mystery, and the app's machine learning engine processes the data to reveal hidden patterns. - MapShake® is tailored to specific regions, products or consumer segments. - The company says the tool can deliver answers in seconds. - MapShake® is intended to help with territory expansion, shifting local tastes and go-to-market validation. - The app combines machine learning, neuroscientific knowledge and geospatial analysis. - DervalResearch says the system can help teams optimize retail locations, assess regional product resonance and identify untapped demand. - The tool uses deep learning and embedding space models to identify explanatory variables behind business questions. - MapShake® can be fine-tuned for regions, sub-regions, products or personas. - The algorithm also draws on DervalResearch's co-creation loops with end users to support an intuitive and hallucination-free experience. - The map uses an equal-area projection for a more accurate view of continent size. - The world map was designed using Natural Earth data and reviewed with input from Johan Bremer, a cartography expert and DervalResearch board member. - The company's existing portfolio includes product selectors, consumer profiling tools and sensory geomaps. - MapShake® joins Mixshake®, the firm's flagship app for product and packaging consistency checks.

Between the lines: - DervalResearch is betting that business users want research tools that blend AI output with behavioral science instead of conventional analytics alone. - The emphasis on neuroscience, geography and visualization suggests the company is selling interpretation as much as raw data processing. - The launch also reinforces DervalResearch's broader positioning around responsible AI and ethics, which it ties to its re-certified B Corp status. - The company says its approach goes beyond the EU AI Act, which entered into effect earlier this month.

What's next: - DervalResearch will showcase MapShake® at Neuromarathon 2026, hosted by AINEM on November 20. - Prof. Diana Derval is set to demonstrate the app and the firm's Neurosciences x Machine Learning methodology at the conference. - A demo version of MapShake® is available on DervalResearch's website for teams that want to test the tool. - DervalResearch says the app will continue expanding its family of NeuroAI-powered products as demand for faster, data-driven decision-making grows.

The bottom line: - MapShake® is DervalResearch's latest attempt to turn neuroscience and machine learning into a practical business tool for local market intelligence.